
Why companies must embrace Product Engineering now
AI demands companies embrace product engineering to reimagine the entire value chain beyond coding speed. Siloed approaches lead to inefficiency and competitive disadvantage.

AI demands companies embrace product engineering to reimagine the entire value chain beyond coding speed. Siloed approaches lead to inefficiency and competitive disadvantage.

Complexity buries essence. The article advocates for continuous, courageous subtraction and relentless pruning of non-essentials to maintain simplicity and clarity.

Establish a growth culture by protecting dedicated time for learning and exploration, rather than seeing it as a luxury. Combat urgency and foster accountability for continuous development.

High performance is not frantic but a calm, focused approach. It advocates investing in relationships, teaching, and learning for sustainable long-term velocity.

This article redefines the modern engineer, moving beyond the 'T-shaped' model to the 'comb-shaped' Product Engineer. It outlines critical skills and mindsets for deep, multifaceted impact.

This article defines the core tenets of a thriving Product Engineering culture, emphasizing values like truth, ownership, and continuous learning for sustained success.

AI is transforming tech teams, making siloed specialists obsolete. The Product Engineer, owning outcomes end-to-end, emerges as key for efficiency and strategic advantage.

Removing features is a brutal yet crucial skill for building better products. It reduces complexity, improves focus, and is a high-leverage act often overlooked by teams.

Challenging extreme specialization, this article advocates for "50% knowledge" across domains to foster better cross-functional communication, decision-making, and leadership.

Chronic urgency isn't high performance; it's a symptom of poor planning. This article argues for strategic foresight over short-term pressure to prevent crises.

Most requirements are unchallenged hypotheses leading to bloat. Engineers and product managers must question them deeply to uncover true needs and deliver effective solutions.