projects

Projects

Relaunch of Chinder Musig Wält

  • chindermusigwaelt.swissmom.ch
Chinder Musig Wält is a playfully illustrated collection of more than 500 Swiss songs, rhymes, and animated videos for kids. Built with React, Chinder Musig Wält offers users an app-like user experience.
Technologies: React, Sass, Firebase, Cloud Build

Conceptualization, design, and implementation of the Swissmom courses marketplace

  • kurse.swissmom.ch
The Swissmom courses marketplace allows users to find suitable courses based on categories, filters and proximity. Course owners can create courses in the admin area. The platform is built with React and uses Firestore, Cloud Storage and Cloud Functions in the backend.
Technologies: React, Sass, Firebase Auth, Firestore, Cloud Functions

Creation of a data-pipeline for article recommendations

  • www.swissmom.ch
Technologies: Python, Pandas, GA API, GraphQL, BigQuery, Cloud Storage, SciKit Learn, Google AutoML, Google CI/CD

Conceptualization, design, and implementation of the Swissmom name-finder app

  • vornamen.swissmom.ch
Based on previous learnings I completely redesigned the Swissmom name finder app. The page consists of 16151 name pages and 13823 category pages and offers parents a perfect entry point for finding a name for their child. During the project, I built sketches in Figma, collected data from various sources with Python, and finally implemented a front-end with React.
Technologies: Figma, Python, React, Sass, Firebase

Rebranding of Omgroup

  • www.omgroup.ch
Instead of selling independent services, I pushed OMGroup towards offering clients a more wholesome approach. In course of this transition, I built up the consulting division, helping clients with their marketing strategy, the design of customer journies, as well as planning individual campaigns.

Digitial Marketing Funnel for Coople

  • www.coople.com
At Coople I was hired as Marketing Manager with the job of improving communication along the customer journey, particularly guiding users towards active usage. For this purpose, I set up several FB campaigns, implemented a new tracking scheme with GTM/GA, and coordinated the Google Ads campaigns with an external agency.

Co-Founding of Taskbase

  • www.taskbase.com
Directly after my studies, I co-founded the EdTech venture Taskbase.com. I was in charge of strategy, design, and business development. Taskbase was used by more than 4’500 students at ETH and HSG every day and received top feedback from both students and assistants.